Mark

 GRAPHIC DESIGN STUDIO BASED IN SEOUL ︎ GRAPHIC DESIGN & ART DIRECTION ︎

WORLD HERITAGE PROMOTION PROGRAM

Brand Identity, 2020
Client ︎ Cultural Heritage Administration of Korea
Areas ︎ Identity System
The World Heritage Promotion Program is an offline promotion program held by the Cultural Heritage Administration of Korea that provides a variety of offline programs to citizens by utilizing world heritage sites in Korea. We designed the identity of the World Heritage Promotion Program by visualizing connections between the historical sites and participants using square modules and typography.



PRACTICE

Brand Identity, 2020
Client ︎ Practice
Areas ︎ Identity, Business Card, Website
Practice is a design studio that deals with a variety design from art to design, such as interior, exhibition, furniture, objects we designed an identity system of practice by mixing serifs and sans serifs to visualize the values of the studio.



STUDIO LEE SISAN

Brand Identity, 2020
Client ︎ Lee Sisan
Areas ︎ Identity, Business Card, Fold-out Poster, Website
Lee Sisan is an independent artist and designer based in Seoul, South Korea. He conducts experiments in which man-made beings coexist in harmony with nature and maintain balance. We designed an identity with minimalism and typography in order to express the particular atmosphere and the beauty in empty space of his works.



DUST

Poster, 2020
Client ︎ Self-Initiated Project
Areas ︎ Poster
Studio Dust Poster for GRAPHIC #46: Studio Directory



DD ANIMAL HOSPITAL

Brand Identity, 2020
Client ︎ DD Animal Hospital
Areas ︎ Identity, Business Card, Printed Matter, Environmental Graphic Design, Wayfinding System
DD Animal Hospital is a local veterinary hospital in Ganghwado, Korea. We designed an identity system by schematizing animal ears, paws and eyes to visualize intuitive identity for the hospital.



THE SCENES OF MODERN CUSTOMS

Exhibition Identity, 2020
(Proposal)
Client ︎ National Folk Museum of Korea
Areas ︎ Poster, Invitation, Pulication, Leaflet, Bannners
Design proposal for the special exhibition of the National Folk Museum of Korea. The first one is a design that use repetition and symmetry as a graphic motif, and contain a sense of the transition period by using the transitional serif, Chinese characters, and vertical writing. In the second one is to express the Age of Civilization by visualizing characteristics of the times using dynamical typography.



THE SCENES OF MODERN CUSTOMS: HASHTAG

Poster, 2020
(Proposal)
Client ︎ National Folk Museum of Korea
Areas ︎ Poster
Poster design proposal for the Exhibition of National Folk Museum using a hashtag which symbolizes the social network, a typical custom of the 21st century.



MASS+MOMENT

Brand Identity, 2019
Client ︎ Mass+Moment
Areas ︎ Identity, Poster, Business Card, 
Fold-out Poster, Pulication, Website
Mass+Moment is an exhibition and interior design studio based in Seoul, South Korea. We designed an intuitive brand identity system by using particular graphic motifs such as straight and diagonal lines in style of modern architecture.



HEJ. SWEDEN: SWEDISH DESIGN & CULTURE

Poster, 2019
(Proposal)
Client ︎ Goyang Culture Foundation
Areas ︎ Poster
Poster design proposal for an exhibition of Hej Sweden: Swedish design and culture at Goyang Aramnuri Art Museum. We proposed a poster design that give a friendly image of Sweden and at the same time contains a humorous atmosphere by focusing on the name of the exhibition (Hej Sweden), rather than using something straightforward about Sweden.



JACK PURCELL FLAGSHIP STORE

Graphic Design, 2019
Client ︎ Converse Korea
Areas ︎ Environmental Graphic Design
Environmental graphic design for the Converse Jack Purcell 2020 flagship store held at Hyundai Card Vinyl & Plastic in Itaewon, Seoul. The main theme of the visual design was the life of Jack Purcell, who was a famous badminton player, and the history of Converse Jack Purcell Series. We designed the store graphic design by using a grid system which bring out a reminiscent of a badminton racket and high saturation colors.



THE 100 YEARS OF DEMOCRACY IN KOREA

Exhibition Identity, 2019
Client ︎ Korea Democracy Foundation
Areas ︎ Identity, Poster, Pulication, Environmental Graphic Design, Wayfinding System
This is an exhibition of 100 years of democracy in Korea in commemoration of the 100th anniversary of the March 1st Movement and the establishment of the Provisional Government of Korea. Also, various academic forums were held during the exhibition. This Project collaborated with Ahn graphics. We designed an exhibition identity, signage, publication and digital design with a bold typeface and linear graphic motifs to symbolize the 100 years of democracy in Korea, and the trend of democratization of Korea led by the people for 100 years from 1919 to 2019.



ASIAN TYPEFACE EMOTICONS

Graphic Design, 2019
(Winner of ACC Competition, 2019)
Client ︎ Asia Culture Center
Areas ︎ Identity, Poster, Brand Application
Winning in the Asia Culture Center’s Competition. We designed a unique emoji series by using various Asian characters such as Hangul, Hiragana, Hindi and Thai.



MOSQUITO REPELLENT COIL FILM FESTIVAL

Poster, 2017
Client ︎ Self-Initiated Project
Scope ︎ Poster
Poster for the in-house summer film festival of Ahn Graphics



MORISAWA X CHOI JEONG HO TYPESPECIMAN

Publication, 2016
Client ︎ Morisawa Inc.
Scope ︎ Pulication
Typespeciman of Choi Jeong-ho’s font family provided by Morisawa Type Company in Japan. It was also used as a catalogue for the exhibition of Choi Jeong-ho held at the National Hangeul Museum in Korea. This work is a draft and some of them was used in the actual work.



NOT THIS

Exhibition Identity, 2014
Client ︎ Goldsmiths University of London, Department of Design
Scope ︎ Identity, Poster, Invitation, Website
Exhibition Identity for University of London, Goldsmiths MA Design Graduation show 2014. We designed identity, poster, leaflet, website, and mobile with colors and typeface that suit the purpose of the exhibition.



BIAS AND PRESS

Publication, 2014
Client ︎ Self-Initiated Project (Thesis)
Scope ︎ Pulication
Publication for the thesis of Goldsmiths MA Design Critical Practice. The purpose of thesis was searching for problems in the modern journalism and seeking various solutions through design thinking. Only 100 copies were produced for the graduation show.



EXPANSION OF GATWICK AIRPORT

Poster, 2014
Client ︎ Goldsmiths MA Design Course
Scope ︎ Research, Poster
Fold out poster for research on expansion of Gatwick Airport. One of Goldsmith's MA Design Critical Practice master's course, and collaborated with 59% architecture studios in London.



GOLDSMITHS MA FLIMMAKING GRADUATION SHORT FILMS

Publication, 2014
Client ︎ Goldsmiths Department of Media and Communications
Scope ︎ Publication
Catalogue for Goldsmiths MA Filmmaking Graduation Short Films 2014. We designed the catalogue with unique typefaces and various layouts to introduces experimental short films.



THERE WILL BE LIGHT

Poster, 2014
Client ︎ Goldsmiths Department of Media and Communications
Scope ︎ Poster
Poster for the Goldsmith MA Filmmaking Short film festival 2014. We designed a poster for a short film festival which held for Goldsmiths students during the semester.

Mark

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